Blogs

Making Old Cookie Content New Again

Making Old Cookie Content New Again

Last week I had the pleasure of attending the ABSTRACT: The Future of Design in Media Conference, right here in Portland, Maine. I have pages and pages of notes to go through but there was one point that reminded me of something Jenika and I talk to clients about all the time – making old content new again.

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Movies: "Midnight in Paris"

Movies:  "Midnight in Paris"

 

For movie lovers, here’s a charming little palate cleanser between the main courses of summer blockbusters.  No alien invaders, no explosions, no gunplay -- just a romantic trip to the Paris of today and yesterday, courtesy of writer/director Woody Allen.

 

I have to tell you that I had pretty much given up on the Woodman in recent years.  His later movies seemed too whiny, too obsessed with toffee-nosed Brits (“Match Point” looked like it was shot through the window of a Ralph Lauren boutique), too misanthropic.  And let’s face it, Woody’s private life was nothing to write home about.

 

Blog Comments for Marketing and Getting More Blog Comments

Blog Comments for Marketing and Getting More Blog Comments

This week I did a webinar all about Blog Comments. To take my own advice, I wanted to write a blog post about some of the main topics we talked about in our webinar.

We know that blogging is good for SEO, targetting long-tail search terms and having a blog helps establish you as an expert in your field.

Movies: "Super 8"

Movies: "Super 8"

 

It’s the summer of 1979 and strange things are happening in the small town of Lillian, Ohio.   First there’s a terrifying train derailment.  A detachment of secretive soldiers arrives to clear the wreckage.  Then all the dogs in town run away.  People start to disappear.   And who would possibly want to rip out all the engines from the vehicles sitting in the used car lot?

 

Those are the first clues to the cleverly plotted “Super 8,” my pick for the best popcorn movie of the summer.  

 

Social Media in Highly Regulated Industries - June SMBME

 

Registration is now open for June's Social Media Breakfast Maine.

This month we are talking about Social Media in Highly Regulated Industries.

REGISTER HERE: http://www.socialmediabreakfastmaine.com/upcoming/

Social Media is fun, exciting, ever changing, popular, fast and surprising – a lot of companies don’t like that and for good reason. Many of us work in industries that are more regulated.

Movies: "X-Men: First Class"

Movies: "X-Men: First Class"

 

The mighty Marvel megaplex money machine marches on.  With “Thor” still in theaters and “Captain America” waiting in the wings, the Marvel megalith rolls out what may turn out to be the best comic book movie this summer, a prequel titled “X-Men: First Class.”

 

Directed by Matthew Vaughan, whose previous movie “Kick-Ass” was really a comic book spoof enlivened by a dirty-mouthed tweener, the new “X-Men” is lighter fare than its four predecessors, an entertaining marriage of James Bond thriller and superhero fantasy.

 

What is Quality Score?

What is Quality Score?

In paid search (pay-per-click/PPC), like Google Adwords, there is a number that indicates the quality of the keywords you are using and affects it’s ranking and cost-per-click (CPC).

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